LOCATION

Greater Chattanooga REALTORS®

DESCRIPTION

All Owners & Managing Brokers are invited to join the Board of Directors for breakfast with Leigh Brown presenting Defend YOUR Value: Navigating Buyer Agency with Confidence.

In light of the recent NAR settlement news impacting home sellers nationwide, Leigh will address the latest implications and guide you on how to navigate your business successfully.

Leigh will empower you to defend your value with confidence and provide essential guidance on navigating the evolving landscape of the real estate business.

You'll gain insights into buyer agent compensation, master the art of explaining and securing buyer agency agreements, skillfully navigate fee discussions with both your buyer and seller clients, and deepen your understanding of the vital role buyer agency plays in protecting consumer interests.

Highlights:

• Essential guidance following the NAR settlement and the impact on home buyers and sellers, and guide you on how to navigate your business as a real estate professional.
• Articulate YOUR Value: Discover proven strategies to communicate your unique value as a Realtor effectively. Leigh Brown will provide actionable insights to help you stand out in a competitive market.
• Confidently Navigate Compensation: Gain the knowledge and confidence to navigate buyer agent compensation, enabling you to have meaningful discussions with clients about fees.
• Consumer Protection Provided by Buyer Agency: Understand the pivotal role of buyer agency in safeguarding consumer interests and learn how to effectively convey this to your clients, building trust and credibility. 
• Navigating Fee Discussions with Seller Clients: Become proficient in the art of discussing fees and their various options with seller clients, enabling them to make the most informed decisions.

What You'll Learn:

• Understand the legal challenges currently facing organized real estate and how they impact your business.
• Learn how to adapt to the evolving real estate landscape and position yourself proactively for success.
• Develop strategies to clearly define and communicate your value to clients.
• Explore best practices for managing intake and agency processes, ensuring a seamless experience for your clients.
• Overcome the hesitation to charge what you're worth and feel confident in discussing fees with your clients.

Attendance is limited to Managing Brokers & Owners. Please use the registration link below to save your seat and help us plan accordingly for breakfast.

Register Back to Calendar