DESCRIPTION

This course is for various Boards of Realtors. It will supply tools the Realtor can use to be more professional, through the use of Real Estate Counseling. "Understanding the client is as important as understanding the real estate". Proper use of counseling will give the professional Realtor a new understanding of his/her client and open new alternatives to marketing the listed real estate.

• We are in a "people" business
• Advantages and disadvantages of high tech society
• Expand your client's marketplace
• Difference between price, value and benefits
• Real Estate is a bundle of benefits
• Understanding real estate counseling vs conventional selling
• Benefits of counseling, to the broker and the client
• Four rules of engagement
• Listing vs listening
• Questioning and listening techniques
• Gathering and clarifying information
• Equity marketing
• Identify property and client benefits
• Confidentiality vs motivation
• Become more successful in marketing your listing
• Finding new clients
• Presenting client, property and thrid party benefits

We have gone paperless, however there in  NOT a handout to print/download..

Please join us after the CE class at the Boathouse Rotisserie and Raw Bar (1459 Riverside Drive) for an informal happy hour beginning at 5:00pm and network with area commercial real estate professionals. This event is free for members of the Chattanooga CCIM Chapter and participants in the CE Course offered during the day.

COST

Members: $70.00 / Non-Members: $85.00

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